Get to know our Female Co-Founders!

Meet the Mother-Daughter Duo Behind REH Liquids™: Joelene & Charlotte

Hey there, lovely readers!

Welcome to the REH Liquids™ blog, where we're diving headfirst into the wonderful world of beverages, flavors, and all things liquid-related. But before we get started on this exciting journey, we thought it's only fair that you get to know the duo behind the brand, right?

So, go mix up your favorite drink (preferably from our Australian brands, wink wink), and let us introduce ourselves!

We're a Melbourne-born mother-daughter team on a mission to redefine how you experience social liquids. Our goal is to explore Australian generational drinking patterns and reshape how we look at alcohol all while supporting our local farmers and distillers.

Charlotte: Creative Director

I'm Charlotte, and I'm the head of creative behind REH Liquids™. I'm a passionate creative thinker and explorer with a knack for thinking outside the box. I've always been fascinated by the endless possibilities that come with creativity. Growing up in Melbourne, I was surrounded by the vibrant arts and culture scene, which fueled my love and passion for the arts.

This passion eventually led me to New York City, where I had my "Aha!" moment. The city's bustling cocktail scene and innovative beverage culture ignited a spark within me.

Fast forward to today, and here I am, putting my creative energy into REH Liquids™. What's my motivation? Well, it's the idea of creating a space that redefines how people experience and enjoy Australian liquids, one cocktail at a time.

Joelene: Head of Business

And then there's Joelene, the other half of this dynamic mother-daughter team. While I bring the creativity, she's the one with a passion for business and lifting other women up.

Joelene has traveled the world and absorbed cultures and traditions while always enjoying a locally inspired cocktail. Coming from a disadvantaged childhood and becoming a young single mother of two gives her the tenacity and strength to backbone a business like REH Liquids™ to its fullest potential.

She has worn many hats across her lifetime, which include event managing, sales and communications, marketing, advertising, promotion, club management, bartender, writing, science teaching, and the hardest but most rewarding of all being a single mother of two. Jolene's life skills bring an educated and forward-thinking outlook to REH Liquids™.

A Journey Together

Together, Mum and I make a dream team. She brings the business abilities, and I bring the creative flair. But what truly unites us is our shared values of sustainability, inclusivity, and moderation drinking. We believe in supporting local, reducing our carbon footprint, and giving back to the local community through all customer purchases.

When we saw the opportunity to work together to make our dreams come true, you can be sure we leaped. It's been a blessing working together and can’t wait to see where this journey takes us.

So, there you have it, a glimpse into the personalities behind REH Liquids™. We're more than just a brand; we're a Melbourne-born mother-daughter team on a mission to redefine how you experience social liquids. We love working together, and we hope you're as excited as we are for what's to come!

Stay tuned for more exciting blog posts, flavor revelations, and a whole lot of liquid inspiration. Cheers to the future of Australian spirits, one sip at a time.

Talk soon, Charlotte & Joelene xx Co-Founders