AXEL VODKA
Crafted by Culture, Embodied in Excellence: Discover the World of AXEL Vodka
Welcome back to our Behind the Brand series, where we dive into the stories and values that shape the brands we love. In this episode, we're excited to introduce you to our first vodka, AXEL.
AXEL Vodka is the epitome of artistry and authenticity. Crafted on the picturesque South Coast of New South Wales, this exquisite spirit is the brainchild of Remy Crick, an exceptionally talented Worimi woman.
What makes AXEL Vodka truly unique?
It's the first and only Australian vodka that's 100% Aboriginal, female-owned, and operated. A symbol of pride and empowerment, it's a vodka that's set to redefine your drinking experience.
Pure and Premium
AXEL Vodka is all about purity. Kosher Certified, GMO, Gluten, and Additive-FREE, it's an uncompromising commitment to quality. At 40% strength, it's mild on the nose yet full-bodied and aromatic on the palate. The result? A truly smooth and pure drinking experience that's sure to make AXEL your go-to choice this summer.
Sustainability with Every Sip
As you know at REH we believe in drinking with a purpose. That's why it is super important to us to share that 5% of AXEL Vodka's annual profit goes directly to Nextmove.org.au, an Aboriginal-run not-for-profit organization that champions the economic development of Australian First Nations youth. With every sip, you're supporting a brighter future.
Artistry in Every Bottle
In the world of AXEL Vodka, even the bottles are canvases. Their exclusive 200ml bottles are meticulously hand-blown right here in Australia, a testament to their dedication to local craftsmanship. For those seeking a larger bottle, the 700ml bottles (launching with us soon) feature original Aboriginal Artwork by our founder, Remy Crick. The design is a tribute to the stunning South Coast of N.S.W., where AXEL Vodka is conceived, distilled and meticulously hand-bottled.
Meet Owner Remy Crick 🧡
At the heart of AXEL Vodka, there's a driving force, a passionate visionary who has breathed life into this exceptional product - Remy Crick. Remy, a proud Worimi Woman, brings a wealth of experience and a deep commitment to making a positive change.
The spirit of community and empowerment lies at the core of Remy's mission. In 2020, she founded Nextmove™ with a resolute determination to provide all First Nations youth equal opportunities, irrespective of their geographical location or the support network available to them. Her vision is to foster a future where every young individual can dream without boundaries and seize every opportunity that comes their way.
With Remy at the wheel, AXEL Vodka isn't just a drink; it's a celebration of culture, excellence, and the pursuit of a brighter, more inclusive future.
Explore the world of AXEL Vodka here :
https://www.instagram.com/axelvodka/
LAUNCHING SOON AT REH LIQUIDS™
Stay tuned for more "Behind the Brand" features as we continue to explore the fantastic Australian brands we're proud to support. Until next time
Talk Soon,
Charlotte Louise
Creative Director, REH Liquids™
コメント